Our Team

I am always looking for the next steps in education to keep up with the latest trends which is one of my key values.

One thing that is always a priority to me is to keep the integrity of the hair when providing chemical treatments, which is why we invest in products with the latest technology to allow us to achieve this.

During the lockdowns we all had time to question our careers, in doing so I realised that my passion for hair is as strong as ever.

My name is Amanda and I have 20 years experience in the industry. I began my journey at the age of 14 where I worked as a Saturday girl in a local salon. I enjoyed it so much that I decided it was the job for me.

At 16 I went on to train at Stoke-on-Trent College where I gained my level 2 and 3 in hairdressing. I worked in a local salon until I decided to spread my wings and move away to Nottingham to train with Vidal Sassoon, this is where my passion for hairdressing really too off.

I enjoyed working with Vidal for many years until I decided to start my family. This brought me back to my roots in Stoke, and after having my children began to work in a local salon , in Hanley.

Whilst working within the salon I decided to train to become a lecturer in Hairdressing. I went back to college to gain my level 4 in teaching, which enabled me to teach at a college 1 evening per week. It was nice to gain the extra qualifications but doing this for a while I realised that I prefer the salon environment… Which brings me to now.

Having worked in the industry for over 20 years and working in cities such as Manchester, Birmingham and Liverpool.

My heart belongs to Stoke where I opened a salon for over 6 years but when covid hit I came away from hairdressing and the salon and worked within the NHS. Since returning to hairdressing and working here at LDW it’s been a great experience and I love every minute of it I love all aspects of hairdressing but my fave is a good bouncy blow. No job is too big as I put my heart and soul into the client, to make them feel more fabulous than they already are.

Being around the industry at 13, I was fascinated from the beginning. Overwhelmed by the booming atmosphere and the talented stylists that oozed with confidence and devotion to their craft, I was loving and still loving every second of it. I got my foot in the door the easy way but it was my passion and charisma that played an immense role in learning and growing into a future hair dresser. Passing my GCSEs allowed me to spread my wings to pursue something that I enjoyed and couldn’t wait to gain more knowledge of. The sky is NEVER the limit when it comes to the challenging aspects of Hair Dressing as long as I know I can perform and excel in my craft.